Have you ever been in this loop where whatever action you take, you don’t seem to get the results you want? You try to deliver what is expected from you, you go from one meeting to the next, from one project to the next and still, it’s not enough to reach the outcome you want. And at the end of the day, you can be exhausted.

That’s because there is one thing you need to manage before everything else. One thing that made all the difference for Apple & Spotify. And it’s because they didn’t manage that very well that the traditional music players lost revenues and that some of them even disappeared.

Whether you are a person or an organization, you should always manage this before your actions. Simply being action-oriented isn’t enough anymore in our fast-changing digital times.

When I came across this concept at almost 40, it transformed my life and I wondered “Why didn’t I learn this in school or at university?”. Today, I teach this to my MBA students, to the leaders in my programs and I even taught this to my children.
It changed my life and managing this will transform yours.